Our first venture
Marketing guidance for founders and accelerators: a clear strategy, a weekly plan sized to the time you actually have, AI to do the groundwork, and human specialists when it matters.
MORE SOON · Get in touch for early access
Venture building · AI · Better systems
Serious companies.
Unconventional questions.
Dancing Machines builds technology businesses that have to work commercially, and uses them to explore better ways to grow, organise and share the value of companies.
Commercially seriousCurious by designNever quite conventional
01 — VENTURES
Start with a problem we know. Build it properly.
Our first venture makes great marketing guidance accessible to the people building companies. Each step after it has to earn the next.
A specialist network
Vetted freelance marketers working alongside AI, matched to founders by what the work actually needs.
Beyond marketing
The same idea (goals, resources, recommended actions, results) applied to sales, finance and operations.
002 and 003 describe a direction, not products in market.
02 — HOW WE THINK
Question the rules. Respect the results.
Build businesses that work exceptionally well, and stay open to better ways of organising people, ownership and decisions.
Strong companies first.
Useful products, good economics and accountability to real customers. An ambitious philosophy still has to work in practice.
More people in the game.
Use technology, education and well-designed support so that starting a company depends less on time, money and connections.
Different rules can work.
Explore transparent decision-making, stakeholder participation and better-aligned incentives, carefully, as experiments, not dogma.
OPEN QUESTIONWho gets to share in what a company creates?
OPEN QUESTIONCan AI make good judgement cheaper without making it worse?
OPEN QUESTIONWhat would an accelerator designed today look like?
03 — THE PODCAST · IN PLANNING
Good questions. Unusual answers.
Conversations with founders, investors, researchers and builders at the intersection of technology, entrepreneurship, economics and how we organise ourselves. Not another growth-hacks playbook.
- ThemeWho gets to start a company, and who doesn't?
- ThemeWhat accelerators actually change for founders
- ThemeOwnership beyond equity: tokens, co-ops and what's next
- ThemeAI and the small team that runs like a large one
04 — COLLABORATE
Different people. Better outcomes.
If you share the curiosity (building a company, running a programme, or working to widen economic opportunity), we'd like to hear from you.
Write to usFounders & buildersEarly products, practical growth problems and thoughtful collaborations.
InstitutionsUniversities, accelerators and entrepreneurship-support organisations trying new tools.
Researchers & investorsPeople curious about incentives, governance and durable business models.
Podcast guestsPractitioners and thinkers with an assumption worth challenging.